NEUROAESTHETICS
Neuroaesthetics explores how visual elements such as colour, shape and pattern affect our emotions, thoughts and behaviour. Which helps to explain why certain colours make us feel calm, energised or uplifted.
The colours we see change our brain chemistry - and how we feel. Scientists have measured these changes. Here's what they found...
RED
Red enhances human performance in contests
Red enhances human performance in contests
Across a range of sports, wearing red is consistently associated with a higher probability of winning.
The Effect of Red and Blue on Gross and Fine Motor Tasks
The Effect of Red and Blue on Gross and Fine Motor Tasks
Viewing red before a motor task enhances grip strength, suggesting that red may be beneficial for gross motor skills requiring short bursts of brute force like sport or weight.
Color of soccer goalkeepers' uniforms influences the outcome of penalty kicks
Color of soccer goalkeepers' uniforms influences the outcome of penalty kicks
Goalkeepers wearing red save more goals.
ORANGE
Interior Color and Psychological Functioning in a University Residence Hall
Interior Color and Psychological Functioning in a University Residence Hall
Orange feels exciting and boosts energy levels. But orange makes it more difficult for students to focus on study.
Logo Colour Affects Consumer Emotion Toward Brands
Logo Colour Affects Consumer Emotion Toward Brands
Orange is popular with children. It evokes feelings of playfulness, warmth and friendship.
The Little Book of Colour - How to Use Colour Psychology to Transform Your Life
The Little Book of Colour - How to Use Colour Psychology to Transform Your Life
By Karen Haller
Orange is warm, friendly, energetic and fun. It expresses frivolity and playfulness, connecting us to our inner child. Orange is mischievous in a good natured way, and stimulates social interaction and friendly conversation.
YELLOW
Psychological Effects of Colour
Psychological Effects of Colour
The right yellow will lift our spirits and our self-esteem. It is the colour of optimism.
https://www.onlinescientificresearch.com/articles/psychological-effects-of-colour.pdf
Logo Colour Affects Consumer Emotion Toward Brands
Logo Colour Affects Consumer Emotion Toward Brands
Yellow evokes feelings of fun and modernity.
The Little Book of Colour - How to Use Colour Psychology to Transform Your Life
The Little Book of Colour - How to Use Colour Psychology to Transform Your Life
By Karen Haller
Yellow stimulates our emotions, making us feel more positive, confident and optimistic. However, too much yellow can lead to feelings of irritation, anxiety, nervousness and depression. So use sparingly.
GREEN
Effect of Blue, Red and Green Colours on Blood Pressure and Heart Rate
Effect of Blue, Red and Green Colours on Blood Pressure and Heart Rate
Green lowers blood pressure and heart rate while red increases both.
Foliage Colours Improve Relaxation and Emotional Status
Foliage Colours Improve Relaxation and Emotional Status
Viewing green plant colours helps you relax, and promotes feelings of calm and comfort.
Atypical Colour Preference in Children with Autism Spectrum Disorder
Atypical Colour Preference in Children with Autism Spectrum Disorder
Boys with autism spectrum disorder. showed a preference for green and brown colours, and avoided yellow.
BLUE
Effect of Chromotherapy on the Anxiety Level in the Patients Undergoing Endodontic Treatment
Effect of Chromotherapy on the Anxiety Level in the Patients Undergoing Endodontic Treatment
Blue and pink reduce anxiety levels in dental patients.
The Effect of Red and Blue Rooms on Brain Activity, Cardiovascular Activity, Emotions and Saliva Hormones in Women
The Effect of Red and Blue Rooms on Brain Activity, Cardiovascular Activity, Emotions and Saliva Hormones in Women
Blue reduces cortisol levels in women.
Exploring the Effect of Red and Blue on Cognitive Task Performances
Exploring the Effect of Red and Blue on Cognitive Task Performances
Blue improves performance on difficult detail-oriented and creative tasks.
PURPLE
Psychological Effects of Colour
Psychological Effects of Colour
Purple is highly introversive and encourages deep contemplation, or meditation. Hence it is a spiritual colour.
https://www.onlinescientificresearch.com/articles/psychological-effects-of-colour.pdf
Research on the Effect of Classroom Wall Colours on Students' Attention
Research on the Effect of Classroom Wall Colours on Students' Attention
Attention scores were the highest in the purple wall colour conditions and the lowest in the red.
The Little Book of Colour - How to Use Colour Psychology to Transform Your Life
The Little Book of Colour - How to Use Colour Psychology to Transform Your Life
By Karen Haller
Purple is linked with spiritual awareness and reflection, and is favoured by those following a spiritual path or for meditation. It is the colour for contemplation and the search for higher truth.
PINK
Tranquilizing Effect of Colour Reduces Aggressive Behaviour
Tranquilizing Effect of Colour Reduces Aggressive Behaviour
Pink has a tranquilizing effect on the body. It was found to reduce muscular and physical aggression and increase relaxation.
The Little Book of Colour - How to Use Colour Psychology to Transform Your Life
The Little Book of Colour - How to Use Colour Psychology to Transform Your Life
By Karen Haller
Strong pinks like magenta are perceived as feminist and feisty. Some women see bold pink as a grown up version of pink. Bold pinks are increasing in popularity as many women want the femininity of pink without what they fear would appear 'girly' or 'weak' softer pinks.
Love Colour
Love Colour
By Anna Starmer
Modern pinks have come to represent female empowerment and strength. Hot pinks feel bold, luscious and provocative.
LATEST NEWS
The latest discoveries and discussions about neuroaesthetics
