Colour Psychology and Neuroaesthetics

A science based approach

Latest Published Research

The colours we see can change our brain chemisty - and how we feel.

Scientists have measured these changes. Here's what they found.

Red

  • Red enhances human performance in contests

    Across a range of sports, wearing red is consistently associated with a higher probability of winning

    https://pubmed.ncbi.nlm.nih.gov 

  • The Effect of Red and Blue on Gross and Fine Motor Tasks

    Viewing red before a motor task enhances grip strength, suggesting that red may be beneficial for gross motor skills requiring short bursts of brute force like sport or weight lifting.

    https://www.ncbi.nlm.nih.gov 

  • Color of soccer goalkeepers' uniforms influences the outcome of penalty kicks

    Goalkeepers wearing red save more goals.

    https://pubmed.ncbi.nlm.nih.gov 
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Orange

  • Interior Color and Psychological Functioning in a University Residence Hall

    Orange feels exciting and boosts energy levels. But orange makes it more difficult for students to focus on study.

    https://pubmed.ncbi.nlm.nih.gov 

  • Logo Colour Affects Consumer Emotion Toward Brands

    Orange is popular with children. It evokes feelings of playfulness, warmth and friendship.

    https://www.sciencedaily.com 

  • The Little Book of Colour - How to Use Colour Psychology to Transform Your Life

    By Karen Haller

    Orange is warm, friendly, energetic and fun. It expresses frivolity and playfulness, connecting us to our inner child. Orange is mischievous in a good natured way, and stimulates social interaction and friendly conversation.

    https://karenhaller.com 
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Yellow

  • Psychological Effects of Colour

    The right yellow will lift our spirits and our self-esteem. It is the colour of optimism.

    www.onlinescientificresearch.com 

  • Logo Colour Affects Consumer Emotion Toward Brands

    Yellow evokes feelings of fun and modernity.

    https://www.sciencedaily.com 

  • The Little Book of Colour - How to Use Colour Psychology to Transform Your Life

    By Karen Haller

    Yellow stimulates our emotions, making us feel more positive, confident and optimistic. However, too much yellow can lead to feelings of irritation, anxiety, nervousness and depression. So use sparingly.

    https://karenhaller.com 
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Green

  • Effect of Blue, Red and Green Colours on Blood Pressure and Heart Rate

    Green lowers blood pressure and heart rate while red increases both.

    https://doi.org/10.31838/ijpr/ 

  • Foliage Colours Improve Relaxation and Emotional Status

    Viewing green plant colours helps you relax, and promotes feelings of calm and comfort.

    https://pubmed.ncbi.nlm.nih.gov 

  • Atypical Colour Preference in Children with Autism Spectrum Disorder

    Boys with autism spectrum disorder. showed a preference for green and brown colours, and avoided yellow.

    https://www.ncbi.nlm.nih.gov 
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Blue

  • Effect of Chromotherapy on the Anxiety Level in the Patients Undergoing Endodontic Treatment

    Blue and pink reduce anxiety levels in dental patients.

    https://www.ncbi.nlm.nih.gov 

  • The Effect of Red and Blue Rooms on Brain Activity, Cardiovascular Activity, Emotions and Saliva Hormones in Women

    Blue reduces cortisol levels in women.

    https://www.researchgate.net 

  • Exploring the Effect of Red and Blue on Cognitive Task Performances

    Blue improves performance on difficult detail-oriented and creative tasks.

    https://www.ncbi.nlm.nih.gov 
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Purple

  • Psychological Effects of Colour

    Purple is highly introversive and encourages deep contemplation, or meditation. Hence it is a spiritual colour.

    www.onlinescientificresearch.com 

  • Research on the Effect of Classroom Wall Colours on Students' Attention

    Attention scores were the highest in the purple wall colour conditions and the lowest in the red.

    https://www.researchgate.net 

  • The Little Book of Colour - How to Use Colour Psychology to Transform Your Life

    By Karen Haller

    Purple is linked with spiritual awareness and reflection, and is favoured by those following a spiritual path or for meditation. It is the colour for contemplation and the search for higher truth.

    https://karenhaller.com 
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Pink

  • Tranquilizing Effect of Colour Reduces Aggressive Behaviour

    Pink has a tranquilizing effect on the body. It was found to reduce muscular and physical aggression and increase relaxation.

    https://psycnet.apa.org/record 

  • The Little Book of Colour - How to Use Colour Psychology to Transform Your Life

    By Karen Haller

    Strong pinks like magenta are perceived as feminist and feisty. Some women see bold pink as a grown up version of pink. Bold pinks are increasing in popularity as many women want the femininity of pink without what they fear would appear 'girly' or 'weak' softer pinks.

    https://karenhaller.com 

  • Love Colour

    By Anna Starmer

    Modern pinks have come to represent female empowerment and strength. Hot pinks feel bold, luscious and provocative.

    https://www.luminarycolour.com/ 
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Latest News

The latest discoveries and discussions about neuroaesthetics

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Find your feel good colours

  • Energising Red

    Feel the power! Red revs up adrenaline, making you feel energized and ready to take on anything.

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  • Happy Yellow

    Say hello to sunshine! Yellow boosts dopamine levels, filling you with happiness and creativity.

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  • Relaxing Green

    Time to unwind! Green helps lower heart rate and blood pressure, making you feel relaxed and at peace.

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  • Calming Blue

    Chill out! Blue reduces cortisol levels, soothing stress and anxiety, and helping you feel calm.

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  • Thinking Purple

    Get that promotion! Purple boosts concentration and cognitive performance, helping you stay proactive and efficient.

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  • Confident Pink

    Feel fabulous! Pink boosts self-confidence, stimulating feelings of self-love and resilience.

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